Post by account_disabled on Feb 14, 2024 23:38:11 GMT -5
Cross-dimensional fried chicken restaurant and the free generation of characters [Column outside Beijing] The digital native of personality on social platforms, and brands must also build digital avatars to attract the new generation of consumers. Generation Z-Social Platform-Personality-Brand-Digital Marketing Image source: Taken from KFC Re:Store official website arts Dentsu China’s Generation Z team dentsu Z Outside
Beijing World Magazine Issue 780 Release time: 2023-08-22 958 viewing count For the digital native Generation Z, virtual and real identities are equally important. With diverse personalities, they can always play around Greece Phone Number List with various social platforms, create their own digital avatars on different platforms, create different personalities, and find emotions and expressions that cannot be satisfied in the real world. In reality, we always say that we are incapable of splitting up, but in the virtual world, Generation Z has obviously mastered a set of "digital splitting skills." Just like the concept of "platform swing" proposed by Edson C. Tandoc Jr., associate professor at the School of Communication at Nanyang
Technological University in Singapore, in 2019, Generation Z will not limit themselves to a single social platform. They are more willing to take advantage of the differences between different social platforms and effectively use multiple platforms to express themselves and manage various social relationships. Never run out of resources On the music streaming sharing platform NetEase Cloud Music, their persona is emo (venting depression) or thinking about life. When it comes to the blogging platform QQ Space, most of them are literary and artistic, sometimes a little funny. On Weibo, they complain like crazy, chase celebrities, eat melons (netizens who just watch without commenting),